AT&T [T] owns a brand that is extremely well known. But no company can rest on its laurels in this (or any) economy. T’s latest commercial about their 3G network sells their services and tells a powerful message about digital communication, and in turn, about the potential of social media marketing.
In the commercial a young man, former UNC basketball star Tyler Hansbrough, sees a poster for a cute little girl’s lost dog on a telephone pole. He takes a picture with his cell phone, and sends the picture and a message to his address book (also read this as Email, Constant Contact, Facebook, LinkedIN, etc.) All of his contacts become aware of the little girl’s lost dog, and subsequently find the dog, which Tyler returns to the little girl.
No question this commercial tugs at the heartstrings. At the same time, it demonstrates the power of your ability to stay connected with large segments of your target market in a cost-effective manner using digital media. All you need is a solid strategy, creative copy, and the click of a mouse.
Ask yourself the following questions:
How can I use digital media to stay in touch with my target market?
Does our marketing strategy reflect our corporate personality and build relationships?
Does our key messaging inspire people to tell others about the value of our services, and help our business go viral?
The digital age allows small companies to wield a marketing sword as powerfully as a corporate giant like AT&T. Getcha some!
Good selling!
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