Over the weekend I received an email and subsequent phone call from a financial advisor who read my post on BNI as a networking tool. He chose not to reply to the post, but had a GREAT prospecting / networking idea!
This financial advisor arranged and hosted a networking luncheon for his clients, and invited a CPA, attorney, banker, real estate agent, and travel agent. Each participant received up to eight minutes to describe a “Premier Planning Suggestion” aimed at present or soon-to-be senior citizens. The participants invited their own clientele, and the event was publicized in the local media without cost, as a PSA or “Public Service Announcement”! The cost of the luncheon was shared equally (which encouraged the presenters to work to generate a turnout.)
Only 22 people showed up, but each of these professionals now has some new prospects, as well as the foundation for a successful networking group. As the catalyst for this group, the financial advisor demonstrated leadership; a fact I believe had to impress the other professionals involved. The group is planning to do this on a quarterly basis, and other professionals have inquired about the ability to participate. Of course, the group has chosen to limit the “membership.”
When you choose to look for innovative ways to market your business, your growth is often exponential. All the presenters will find new and possibly serendipitous business relationships and opportunities within their marketplace. If you think this makes sense, try to build a similar group. If no, say so as a reply to this post. If you have additional networking ideas, please leave those in the form of a reply, as well.
Good selling!
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