I’m sure this won’t come as a big shock to any of you, but kids LOVE to go to [tag]McDonalds[/tag]! They don’t have the best food, but McDonalds is a master of [tag]marketing and packaging[/tag]. In an [tag]MSNBC[/tag] Online article the headline was “[tag]McDonald’s Marketing Tricks Tots’ Taste Buds[/tag]”. They reported that “In test of […]
Read MoreBusinesses invest tremendous amounts of financial and human capital on [tag]building brand[/tag]. How well do you maximize the value of your company’s brand to [tag]grow your sales[/tag]? People are sequential learners, so messages must be repeatable AND repeated in order to make a lasting impression on customers and prospects. In Be Your Own Brand by […]
Read MoreWhen we interview prospects (and for that matter clients) sometimes we go into “Interrogation Mode.” Gathering information dominates our mind and becomes our sole objective. In a staccato-line manner we reel off a barrage of closed-end questions like: When did you start working here? When did you start the business? How many employees do you […]
Read MoreIt happens all the time…a company spends more time selling than servicing after the sale. Customers begin to expect vendors to over-promise and under-perform. However, there are firms that still believe that to grow a business, you service at least as passionately as you sell. A company called eSpeakers offers a business management program for […]
Read MoreRecently I was in south Florida seeing a one of my mentors. Jack Walsh, founder of Money Concepts International, is a pioneer in the [tag]financial planning[/tag] business. Jack gve me some of my first opportunities as a [tag]speaker[/tag] and he and his colleague Keith Dayley were masters of [tag]sales training[/tag]. He did a lot in […]
Read MoreMichael Roby, a [tag]sales and marketing strategist[/tag] and [tag]professional speaker[/tag] based in Minnesota, is now writing a regular marketing column for Bank Advisor Magazine. The first issue was released in July, with two more issues planned for this year, with monthly publication planned for 2008. Roby has over 30 years of experience in sales, sales […]
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