In my role as a professional speaker, I am always looking for ways to bring value to those companies that hire me. Whether the topic is motivational, training, a keynote, or about sales coaching, I want to leave a lasting impression on the audience. My goal is to make a difference by helping people make measurable improvement by taking action. Some clients understand this better than others…and in fact I learn a lot from them!
Next month I will deliver a popular keynote presentation titled “Tradition” for a financial advisor that is hosting a high-end dinner for his very best clients. I called him today to check on the details of the evening, and just hearing about it motivated ME!This dinner will include fine wine, china settings, and a gourmet meal. This is an annual event that has resulted in a high level of client loyalty, to say nothing of the fact that the majority of his business comes from referrals from this group.
The presentation I will deliver speaks to the impact of tradition on our culture, relationships, and business practices. This advisor “gets it” and has built the theme of his event around the concept of tradition. The five-star formal dinner will be served on the finest china, set on white linen tablecloths. His guests will receive a gift of wine glasses engraved with the word “Tradition.” They will leave with a bottle of wine he has private-labeled with his company logo, and the name of the wine is…you guessed it…TRADITION!”
No detail is left to chance, and everything is coordinated with the chosen theme. His opening comments will focus on the tradition of service and exceeding customer expectations that he has built into his company for over 20 years, and will lead into my keynote address. This financial advisor is a PRO at customer relationship development!
If you host client appreciation events, do it first-class! Build in a theme, and show them by your meticulous planning and attention to detail that you really do APPRECIATE them and their business. Be memorable, and remember…it is hard to fire your friends!
Good selling!
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