Anyone else remember when the Holiday Season wasn’t hectic? Actually, I think it has always been hectic, but hectic in different ways. Everyone is drawn between professional, personal, and social responsibilities, not to speak of holiday shopping. How do you shop and still have time to enjoy gift giving?
For me, this is where the internet comes into the picture. We travel for a couple of weeks in late December seeing family, and we simply don’t have time to shop from store to store, and then haul the gifts 800 miles. A trailer would be needed – we have grandkids! The Internet provides me what I need.
- The internet is convenient, and saves me time.
- I can go to a number of virtual stores to find exactly what I want to buy from the comfort of my home or office.
- I can compare prices.
- Merchants ship the gifts to the proper location.
There are two morals to this story, and one may not be what you expect.
- Make it easy for your customers to do business with you. Examine the ways you are a vendor of choice, and write them down. At the same time, ask yourself, “How can I provide even better quality to my customers, and continue to make it easier?” Going through this exercise and writing down the answers helps to crystallize your thoughts and turn them into action.
- Ease, (like price), is not the only factor that determines customer and client behavior. Believe it or not, many people like the experience of shopping the day after Thanksgiving, to the point of staying out all night in line to be among the first to shop. Do not discount the experience you provide. People still buy based on feeling and emotions, and the experience you create is a big factor in determining your sales success. Over the holidays, give yourself the gift of spending some time working on your business to create a bigger vision for 2008.
Happy Holidays – and good selling!
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