Financial Services, Speaker and Coach

Businesses hear some variation of this question many times daily:

“What’s it cost?”

First, any discussion of fees in advance of a conversation about value identifies you as a commodity. A good answer to steer the conversation begins with:

“It depends…”

When offering professional services, make certain you have a clear value offering. Take at look at the offering illustrated below:


Having multiple offers, with one listed as most popular, makes it easier for your buyer to say yes. Create three to five value-rich offerings, and instead of asking for or getting a yes or no, help them say:

“This one!”

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