Businesses invest tremendous amounts of financial and human capital on [tag]building brand[/tag]. How well do you maximize the value of your company’s brand to [tag]grow your sales[/tag]? People are sequential learners, so messages must be repeatable AND repeated in order to make a lasting impression on customers and prospects. In Be Your Own Brand by David McNally and Karl Speake, brand is defined as a relationship. Here are six tips for building your [tag]sales relationships[/tag] by leveraging your company’s brand:
- Know your companies story (mission, values, tag lines, slogans, etc.)
- Use the story in your client and prospect communications
- Weave the story into your sales presentations
- Make certain your PERSONAL brand is meets and exceeds your company’s brand
- Create lasting brand awareness with branded sales materials and promotional items
- Reinforce the brand with exceptional service
Successful salespeople utilize all of the resources at their disposal. Your company spent tons of money with smart people to build a brand. Use these six tips to help YOU get the most out of THEIR investment!
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